Capital Angels
Edinburgh based, Capital Angels brings together a group of experienced private investors and successful sector entrepreneurs to provide a source of equity capital from £100,000 to £1,000,000. They help both emerging and established businesses of scale realise their growth potential within and enabling environment.
Marketing requirement
Capital Angels had recruited a high quality membership of private investors to invest and bring deals to the syndicate to consider. The membership required promotional material to facilitate this process and also attract intermediaries including solicitors and accountants to recommend the syndicate.
Marketing solution
A strong corporate identity was developed to position the syndicate as professional, accessible and an experienced source of equity capital. Personalised extended business cards with the new corporate ID were distributed to members and a new website reflected the brand values and provided potential businesses with more detail about the investment process. An online application form provided the syndicate with the an outline of the business requirement.
Testimonial
'We're delighted with the corporate ID developed by MarketingWorks. They provided a strong brand and relevant marketing communications to attract businesses and intermediaries. They took time to understand what we were trying to achieve and delivered the solution we were seeking.'
Fraser Niven, CEO Capital Angels and Hamilton and Kinneil Estates
