Years Younger
Yearsyounger.co.uk is a health and beauty website providing women over 30 with expert advice and specialist products to make them look and feel younger. The website has a magazine-style format and a fully integrated e-commerce system to buy products online.
Marketing requirement
To build and promote a new e-commerce business from scratch.
Marketing solution
From the original idea to target women with anti-ageing products, to the research to establish what the site should provide, this project involved almost every aspect of marketing. The website was briefed, designed, developed, copy written and tested. Initial marketing activity included search engine optimisation, cost per click advertising, banner ads, customer newsletters and a link-building campaign. The marketing of the site has evolved into taking other businesses' advertising and affiliate marketing to generate alternative income streams.
Traditional marketing techniques were also deployed with articles appearing in The Mail on Saturday ('Best on the web'), the Sunday Mirror, the Scotsman and Evening News. Gift cards in goody bags promoted the site with a special offer to new customers and customer loyalty was rewarded with money-off codes for regular purchases.
Testimonial
'I believe this case study demonstrates we practice what we preach. If we can develop a successful e-commerce business for ourselves then we can do it for other businesses.'
Ann Robb, Founder of Years Younger and Marketingworks.
