How to organise and optimise your website

There are general guidelines to organise your site structure and there are fundamental differences in choosing which principles to use in optimising the home page versus landing pages.  We'll address both with the following basic principles:

• Ensure your site is both visually appealing as well as functional.  How does your site flow and look in relation to your competitors.
• Ensure your pages load quickly - within eight seconds.  Research shows if your page is too heavy with imagery or has a poorly developed code base and takes more than eight seconds to load, you'll lose a significant quantity of visitors.
• Ensure your critical elements are in the upper 300 pixels of the page.  Research indicates that fewer than 50% of visitors will scroll beyond what already exists at their pane view.  If your value proposition is hiding beneath the 300 pixels mark, the chances are you'll lose visitors and they'll quickly depart your home page or landing pages.
• In the home page format use your left column for your primary or secondary navigation, place your promotional message and imagery within the centre column, and strategically place calls to action for leads or purchases within the right column.
• Use common web usability standards such as underlining or highlighting links, using simple and descriptive navigation.
• Limit the navigation within the landing pages so as to drive prospects to the lead form or shopping cart.

There are many more guiding principles and we can help you to find, test and adopt them by contacting us now on:

 info@marketing-works.co.uk