Web bigger than TV

The new findings from the (IAB), the UK online advertising trade body, carried out in partnership with PricewaterhouseCoopers reveal a continued healthy growth as online looks to overtake spending on TV by the end of 2009.

Online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007, with a new high of £2.8 billion.  This represents a 38% year-on-year increase, taking internet advertising to a market share of 15.3%.

Paid-for search marketing is maturing, but not slowing, as marketers become more sophisticated in their use of this medium.