PR, copywriting, event management & media training

'There is no such thing as bad publicity'

We disagree.  Our job is to manage the reputation of your business in a positive way so your customers, staff and shareholders are proud to be associated with your business and you are the envy of your competitors.  If something negative happens we will manage the process on your behalf to ensure damage to your reputation is minimised and steps are taken to avoid any future problems.  On a more positive note we will highlight your achievements and make sure you have a high profile with those that matter to you most.

Copywriting - getting your business message across in a clear and engaging way should be simple enough.  The trouble is, saying it isn't always as easy as actually doing it.  The right words ensure your message hits home.  Whether you want to inspire, impress, explain, educate or sell; strong, well-constructed, marketing copy can do it for you.  We work with a number of copywriters with specific market knowledge to suit your business's audience.  Whether it's financial copywriting or appealing to new parents, we can source good copy for you.

Event management can be time-consuming, demanding and sometimes thankless as everyone expects it to go without a hitch.  This is stressful for staff and we are happy to provide additional support or manage events on your behalf.  We'll also make sure it's promoted properly and costs are kept under control.

Media Training - we provide bespoke workshops, tailor-made for your specific industry or sector and offer delegates a chance to take an intense look at the media, learn and practice tools and techniques to handle the media and raise the profile of your business.

Dealing with the press

This one day course covers:

• Understanding and cultivating the media
• The rules for interviews
• Handling tough questions
• Crisis management

Run by experienced journalists, media training with MarketingWorks will prepare your people to handle the media from local newspapers to tough Paxman-like interviews.

In addition to the above half day courses are offered for television and radio with a short refresher on the press training day.

Radio

Offers an insight into the different types of radio interview: recorded, live, 1-1, debate, phone-in, local and national.  Two radio exercises (normally one in the studio and one down an ISDN line)

Television

Understand what to do and what not to do on television and the importance of body language, facial expressions and how to dress.  Learn of the different types of interview friendly, confrontational, 1-1, group, filmed, live, studio, exterior and down-the-line.  Two TV exercises (normally one ‘live' and one pre-recorded).